The energy is there. You can make it last.
Less is More
Why Reaching Fewer People Might Be
Your Most Powerful Strategy
£55 · Live online via Zoom · 75 minutes · Max 20 participants
A 75 minute workshop for people inside councils, universities, and anchor institutions who are being asked to demonstrate reach and scale — and know those metrics are measuring the wrong thing.
You're doing everything the institution asks.
And you know it isn't enough.
You're inside the institution. You know what it can do: the spending power, the convening power, the ability to shift what's considered normal just by doing things differently. And you can see the gap between what it is doing and what it could do.
The pressure to demonstrate impact through numbers is real. Funders want reach. Colleagues measure success by how many people attended, how many signed up, how wide the initiative spread. And somewhere underneath all of it, you have a quiet, persistent sense that those metrics are measuring the wrong thing entirely.
You're not confused about what needs to change. You're frustrated by a system that keeps asking you to prove your work in a language that doesn't fit it.
You don't need more reach. You need deeper roots. And you need the science to explain to anyone who asks why that's the stronger strategy.
The case for doing less, reaching fewer, going deeper,
and the evidence that backs it up.
Here's what the research actually shows: transformative cultural change, the kind that shifts what people believe about the economy and their own power within it. doesn't spread through broadcast reach.
It travels through strong ties. Trusted relationships. Shared experience. Dense, overlapping connections between people who are actively doing something new together.
You don't need the whole institution to be ready. You need the right cluster of people to be deeply committed.
Max 20 participants
kept small by design
Preston City Council redirected £75m of anchor institution spend without legislation and without a majority.
The US Civil Rights Movement succeeded with as little as 3.5% of the population actively participating at its peak.
Ireland legalised same-sex marriage by popular referendum driven by approximately 22% actively campaigning.
~25%
is often enough to shift a cultural norm
75 mins
to build your Tipping Point People Map
What happens in the session
Less Is More is a 75-minute live workshop using Mentimeter and Miro to surface the stories we carry about scale and reach, and replace them with the evidence and strategy for a different, more grounded approach.
Surface and examine the stories you and your colleagues carry about what good impact looks like, in real time, without judgement
Understand the difference between simple message spread (weak ties, narrow bridges) and complex behaviour change (strong ties, wide bridges), and why it changes everything about your institutional strategy
Work through real-world tipping point examples including Preston, the Civil Rights Movement, Ireland, Mondragon, and what made them work
Map the strong and weak ties in your institutional ecosystem and see clearly where your energy is currently going versus where it needs to go
Complete your Tipping Point People Map: who to gather inside your institution, what activities build the depth of connection needed, and how to recognise when new cultural norms are beginning to emerge
Leave with the behavioural science in plain language — Centola on complex contagions, Chenoweth on committed minorities — ready to use in conversations with funders and senior leadership
We're Together Culture, and
we've been in this work for four years.
We're a community of collaborative culture changemakers working to accelerate the regenerative transformation of our economy.
Our focus is the missing middle: the space between economic theory
and isolated community projects where culture actually shifts.
I spent twenty years feeling it burning — the sense that the systems around us were not inevitable. That competition, extraction, and scarcity were not facts of life but choices. Choices that could be unmade.
Then my neighbourhood was put up for sale. And I said: enough.
I started reading voraciously, meeting people in the New Economy movement, making things happen on the ground. And I kept learning the same uncomfortable truth: people say they want change, but real change asks us to step outside everything our systems have trained us to prioritise.
But here's what I also learned: small groups of people, working together over time, deeply embedding new behaviours, can create tipping points. That's the missing middle — and that's where we work.
Heather, founder of Together Culture CIC
We've spent four years developing our methods with a community of 400 changemakers.
We've been validating them with Anglia Ruskin University.
Everything in this session comes from practice, not theory.
What shifts when you stop trying to reach everyone
You start measuring the work by the depth of the conversations happening and the behaviour change emerging from them.
You go into a conversation with a funder and have the language to explain why your strategy is focused by design.
You look at your institutional map and see clearly where your strong ties are, where you've been scattering energy into weak ones, and exactly where to redirect.
£55. 75 minutes.
A tool you can use the very next day.
The Tipping Point People Map - built for your specific context, and the behavioural science to explain to anyone who asks why focused, relational strategy is the most efficient path to lasting change.
Less is More.
Solidarity pricing available — if cost is a barrier, email us first: ellie@togetherculture.com