You can see what's possible.
Here's how to build toward it.
Less is More
Why reaching fewer people might be
your most powerful strategy.
Who to gather to reach a tipping point
£75 · 90 minutes · Live online · Max 10 participants
A workshop for people working toward a different economy in their organisation, their community, or their neighbourhood.
You're doing everything you're being asked to do. And you know it isn't enough.
You know what your organisation could do; the spending power, the convening power, the ability to shift what's considered normal just by doing things differently. And you can see the gap between what it is doing and what's possible.
The pressure to demonstrate impact through numbers is real. Funders want reach. Colleagues measure success by how many people attended, how many signed up, how wide the initiative spread. And somewhere underneath all of it, you have a sense that those metrics are measuring the wrong thing entirely.
You're not confused about what needs to change. You're frustrated by a system that keeps asking you to prove your work in a language that doesn't fit it.
You don't need more reach. You need deeper roots. And you need the evidence to explain to anyone who asks why that's the stronger strategy.
The case for doing less, reaching fewer, going deeper, and the evidence that backs it up.
Here's what the research actually shows: transformative cultural change, the kind that shifts what people believe about the economy and their own power within it, doesn't spread through broadcast reach.
It travels through strong ties. Trusted relationships. Shared experience. Dense, overlapping connections between people who are actively doing something new together.
You don't need the whole institution to be ready. You need the right cluster of people to be deeply committed.
Max 10 participants
kept small by design
Preston City Council redirected £75m of anchor institution spend without legislation and without a majority.
The US Civil Rights Movement of the 1960s made major legislative breakthroughs with with as little as 3.5% of the population actively participating at its peak.
Ireland legalised same-sex marriage by popular referendum driven by approximately 22% actively campaigning.
~25%
is often enough to shift a cultural norm
75 mins
to build your Tipping Point People Map
What happens in the session
Less Is More is a 90-minute live workshop using Mentimeter and Miro to surface the stories we carry about scale and reach, and replace them with the evidence and strategy for a different, more grounded approach.
Surface and examine the stories you and your colleagues carry about what good impact looks like, in real time, without judgement
Understand the difference between simple message spread (weak ties, narrow bridges) and complex behaviour change (strong ties, wide bridges), and why it changes everything about your strategy
Work through real-world tipping point examples including Preston, the Civil Rights Movement, Ireland, Mondragon, and what made them work
Map the strong and weak ties in your ecosystem and see clearly where your energy is currently going versus where it needs to go
Complete your Tipping Point People Map: who to gather, what activities build the depth of connection needed, and how to recognise when new cultural norms are beginning to emerge
Leave with the behavioural science in plain language, ready to use in conversations with funders and senior leadership
I’m Heather Thomas, the founder of Together Culture, and I'm so glad you're here.
Whether you found us because something in your work keeps stalling despite your best efforts, or because you can see exactly what needs to change and can't yet find the lever, I want you to know that I understand where you are.
I've spent my career sitting at the intersection of culture and change. I studied history. Worked in cultural strategy, social change and tech for good. I got my MBA in Copenhagen to better understand how the system worked to try and change it. I studied the Nordic Food Movement, opened a cultural hub and wrote a book about how people could connect to their true nature as a part of nature through food culture.
And then one morning, five years ago, I woke up and discovered that my neighbourhood in Cambridge had been sold to a multinational private equity firm thousands of miles away. I lay there scrolling through the news thinking: how on earth did we get here? And what does it actually take to change things?
What I kept returning to was this: real change isn't about fighting for a seat at the table that already exists. To paraphrase the iconic feminist Gloria Steinem, it's about building a new table, with entirely different rules.
That's when Together Culture was born; in Cambridge, one of the most socially unequal cities in the UK. We built methods to get to the root of building a more inclusive and ecological economy: our culture. After all, it's our attitudes, values, and behaviours that limit or expand our reality. If we want complex change to happen, we have no choice but to change our culture.
That’s exciting, because from that point of view you don't have to be a policy wonk to be an economist. Policy wonks don't shape our culture; we all do, each and every day.
And culture, that I know. I'm a social scientist working on my PhD to better understand how culture change at the neighbourhood scale creates the tipping points that make a regenerative economy real.
We’re all economists now. I trust you are ready to stop absorbing the resistance and start working with the power you already have. So you can build the skills, the tools, and the relationships to make an economy that enables all of life to thrive.
What shifts when you stop trying to reach everyone
You start measuring the work by the depth of the conversations happening and the behaviour change emerging from them.
You go into a conversation with a funder and have the language to explain why your strategy is focused by design.
You look at your map and see clearly where your strong ties are, where you've been scattering energy into weak ones, and exactly where to redirect.
£75. 75 minutes.
A tool you can use the very next day.
The Tipping Point People Map - built for your specific context, and the behavioural science to explain to anyone who asks why focused, relational strategy is the most efficient path to lasting change.
Less is More.
Solidarity pricing available — if cost is a barrier, email us first: ellie@togetherculture.com